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Bitcoin’s Wall Street Takeover: ETFs, BlackRock & The New Era with Eric Balchunas

July 26, 2025 | $117,000+ | $2.35T

Bloomberg’s Eric Balchunas joins us this week to unpack the extraordinary rise of Bitcoin ETFs and their impact on Wall Street, highlighting the most successful ETF launch in history by a wide margin.

Eric’s background studying Jack Bogle, Vanguard, and the ETF industry has uniquely positioned him as one of the few traditional finance experts able to cover Bitcoin ETFs with credibility and nuance.

The conversation explores the new class of investors entering through ETFs, the growing institutional legitimacy of Bitcoin, and the friction between traditional custodians and the Bitcoin-native model of self-custody. We also debate the future of custody at scale, risks and tradeoffs in ETF infrastructure, and why understanding digital bearer assets is critical as Bitcoin moves into the trillions.

The Rise of the Bitcoin ETF

  • Bitcoin ETFs now hold $150+ billion in AUM, matching gold ETFs that took two decades to reach the same level.

  • IBIT alone reached $80 billion in just 341 days, the fastest of any ETF in history. The next closest took over 1,600 days.

  • IBIT is now the 20th largest ETF in the U.S. and the youngest by far. The next youngest in the top 20 is over 12 years old.

  • It’s the most profitable ETF BlackRock has ever launched, out of more than 1,100 products globally.

  • Over 1,000 institutional 13F filers now hold IBIT, signaling deepening adoption from professional allocators.

From Dismissal to Dominance: BlackRock’s Bitcoin Pivot

  • Larry Fink once called Bitcoin “an index of money laundering.” Today, he’s publicly endorsing it as a hedge against government debasement.

  • BlackRock’s IBIT is now the firm’s most profitable ETF across its entire global lineup.

  • BlackRock ETF wholesalers now pitch Bitcoin with charts on dollar debasement, turning a once-taboo topic into a standard part of their playbook.

  • Meanwhile, legacy firms like T. Rowe Price that ignored Bitcoin are laying off staff and watching AUM erode.

  • “You could argue Bitcoin has two eras,” Eric said. “Before ETF, and after ETF. The BlackRock filing was the turning point.”

Suitcoiners, Spitecoiners, and the New Bitcoin Buyer

  • ETFs have attracted a more stable, risk-aware investor base, including financial advisors, RIAs, and thoughtful retail investors, who are adding Bitcoin as a long-term, asymmetric investment.

  • “Spitecoiners” buy Bitcoin not out of ideology, but to avoid regret. They don’t want to miss the upside, even if they don’t fully understand it.

  • Many advisors publicly recommend 1–2% allocations, but personally hold 20% or more. Without proper education, a larger position can lead to panic-selling during volatility.

  • As Eric observes, the more time people spend studying Bitcoin’s design and monetary properties, the more likely they are to increase their allocation, rarely the reverse.

  • Bitcoin ETFs are serving as the “hot sauce” in modern portfolios: a small, spicy position that can enhance returns and hedge long-term monetary risk—without requiring clients to become full Bitcoin natives.

Custody, Control, and Risk at Scale

  • Most ETFs currently rely on Coinbase as their sole custodian, a setup that raises long-term risk concerns if ETF-held assets grow into the trillions.

  • The group debates black swan scenarios, like a sovereign hack or insider collusion, and what would happen if Coinbase lost access to ETF-held Bitcoin.

  • Eric defends TradFi custody models, noting that BlackRock and Fidelity have long track records and would take extreme precautions, but he acknowledges the concern around concentration risk.

  • Michael and Brian argue that as allocations grow from 3% to 25% or more, centralized custody becomes increasingly irrational. Clients will demand more resilient structures.

  • Onramp’s multi-institution custody model enters the conversation as a future path: multiple independent institutions each holding a key, with no single point of failure.

From Store of Value to Global Currency?

  • The ETF legitimized Bitcoin for institutions, attracting better owners, reducing volatility, and creating a flywheel of stability and trust.

  • As more investors view Bitcoin as a store of value, its volatility declines, setting the stage for it to eventually function as a usable currency.

  • Eric compares Bitcoin to real estate, art, and gold: all are scarce assets, but Bitcoin is more accessible, liquid, and verifiable.

  • The fixed 21 million supply becomes the ultimate draw. “Just something that the government can’t dilute—that’s powerful,” Eric notes.

  • He argues Bitcoin’s rise is a rational response to unsustainable debt and long-term currency debasement. “The debt is just getting started.”

Whether you’re making an initial allocation or already have a significant position, Onramp helps you protect and grow your Bitcoin with institutional-grade custody insured by Lloyd’s of London, seamless inheritance planning, and access to financial services such as bitcoin-backed loans and IRAs.

Private client experience. Multi-institution security. Total peace of mind.

Onramp — Where Security Meets Simplicity.

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