In this episode, Zuby joins The Last Trade to explore how his global upbringing and firsthand exposure to inflation shaped his worldview on money, freedom, and technology. 

From his early days as an independent artist to discovering Bitcoin in 2017, Zuby shares how self-sovereignty became central to his philosophy. 

The conversation dives into the collapse of the status quo, the role of pain as a teacher, and why Bitcoin represents both a moral and financial renaissance. 

As AI reshapes the economy and inflation erodes purchasing power, Zuby argues that Bitcoin is more than an asset; it’s the escape hatch for an entire generation seeking agency and stability in a world that’s sinking.

Zuby’s Global Lens on Freedom and Money

  • Growing up in the Middle East and the UK gave Zuby a rare perspective on how governance, inflation, and opportunity differ worldwide.

  • With family roots in Nigeria, he saw how the naira fell from 1:1 to nearly 2,000:1 against the pound, which gave him an early understanding of currency debasement and the silent theft of inflation.

  • He sees Bitcoin as the antidote to monetary decay, a universal system that works across borders, languages, and governments.

  • Having witnessed multiple cultures’ “default systems,” he realized that most people accept broken systems simply because they were born into them.

  • His story highlights that Bitcoiners often share a common trait: they’ve seen the status quo fail firsthand.

Breaking the Status Quo: Rational Thought in an Irrational World

  • The West’s inertia is “a worship of the status quo,” where even those hurt by the system resist change.

  • Most people, Zuby notes, are “conservative by behavior,” averse to change, even when their habits no longer serve them.

  • This is why Bitcoin can be a hard pill to swallow: it’s a foreign idea, and people cling to familiar systems even when they don’t work.

  • “Even those who would benefit most from Bitcoin often won’t look into it until they’re forced to.”

Pain as the Great Teacher

  • Ties Zuby’s story to a universal truth: pain accelerates learning. Financial crises and inflation teach faster than persuasion.

  • Zuby recalls watching hyperinflation destroy savings in places like Nigeria and Zimbabwe, vivid reminders of what happens when trust in money dies.

  • The “region beta paradox” explains why Westerners ignore Bitcoin: the pain isn’t yet severe enough to change behavior.

  • Inflation, though slower in the West, is still eroding lives through housing, insurance, and food costs, invisible to most until it’s too late.

  • For Zuby, Bitcoin’s scarcity isn’t just economic — it’s moral, representing fairness in a rigged system of endless printing.

Gen Z, AI, and the Collapse of the Default Path

  • The panel warns that AI acceleration and corporate layoffs mark a turning point: “the default path” — college, job, 401(k) — no longer guarantees stability.

  • Zuby is optimistic long-term but fears the short- to mid-term dislocation, as most people lack the agency to adapt quickly.

  • In a world of uncertainty, Bitcoin becomes the hard money hedge, protecting savings while AI eats traditional income streams.

  • As Zuby puts it, “If you just live the way most people do, you’ll get the same results — and that default is collapsing.”

The Asymmetric Opportunity of a Lifetime

  • Zuby sees Bitcoin as the defining investment opportunity for millennials and Gen Z,  just as real estate was for boomers and the internet was for Gen X.

  • Bitcoin’s accessibility makes it the most democratic wealth vehicle ever created, open to anyone with a phone, no accreditation required.

  • He urges young people to view Bitcoin as an asymmetric bet; small exposure today can change entire life trajectories tomorrow.

  • “Why base your life on a system designed to lose value,” he asks, “when you can own one that rewards time and discipline?”

  • In a world of uncertainty and automation, Bitcoin rewards agency, saving, and sovereignty, the values modern life has forgotten.

Whether you’re making an initial allocation or already have a significant position, Onramp helps you protect and grow your Bitcoin with institutional-grade custody insured by Lloyd’s of London, seamless inheritance planning, and access to financial services such as bitcoin-backed loans and IRAs.

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